Contrade Bellusa

Playful / Vibrant / Cultural Heritage

Label redesign for an organic, Sicilian pair of house wines, inspired by traditional Sicilian tiles and ceramics. Moorish Heads or Teste di Moro are beautiful, ceramic head pots which often have blooming plants growing inside them. The legend of the Moorish head goes back to the XI century, during the Moors domination in Sicily. The design blends cultural heritage with playful elements, creating a vibrant and fresh look. The fruits in the headdress symbolise the tasting profiles of each wine.

Client Brief: Ellis Wines (in-house) Responsible for: research and ideation, mood boarding, design development, final art-working and special finishing.

Harpers Design Awards 2022: Silver