The Impressionist Shiraz

Vibrant / Artistic / Texture

The label for this wine draws inspiration from Lake Bumbunga in South Australia, a unique lake known for its colour changing waters – shifting from pink to white to blue based on the water's salinity. During periods of high salinity, algae produce beta-carotene, giving the lake its distinctive pink hue. The label's design reflects this natural phenomenon, using watercolours and sea salt to capture the essence of the lake's three salt pans.

Client Brief: Ellis Wines (in-house) Responsible for: research and ideation, mood boarding, design development, final art-working and special finishing.

Harpers Design Awards 2023: Silver