The Lookout Post

wild life / photographic / south america

When designing the labels for the wine brand, 'The Lookout Post', a red and white wine from Chile, inspiration was taken from the natural world. The concept focuses on wildlife in lookout positions, with the label depicting a long-tailed meadowlark – a bird commonly found in the open countryside of southern South America, including Argentina, Chile, and the Falkland Islands. The vibrant red belly of the meadowlark inspired the design, with the colour mirroring the wine varietal and highlighted by a dynamic paint swoosh. A UV spot varnish adds depth and shine, enhancing the overall visual appeal of the label.

Client Brief: Ellis Wines (in-house) Responsible for: research and ideation, mood boarding, design development, final art-working and special finishing.